In this short Unit of Study, we will design our Logo Initials and place the file in our Google Slides title bar.
Note: This activity will further develop our sketching and drawing skills, supporting other units, building our capacity to develop concepts and communicate ideas through drawing and sketching.
Career Connections: Graphic Designer, Media Studies, Branding Agency: Creating Logo and Corporate Identities, Business and Marketting.
Deliverables: Slide 1: Cover Page Slide 2: Stage 1-Research & Analysis Slide 3: Stage 2-Incorporating a 4-2-1 Design Process Slide 4: Stage 3-Further Refinement Slide 5: Stage 4-Proposed Final Design Slide 6: Stage 5-Reflection with Artifacts
TYPOGRAPHY: LOGO INITIALS DESIGN We will work on creating our own identity mark, through the incorporation of our full name, and logo initials.
The entire process is to be made on paper, using pencil, crayons, ink and or markers. We will then be document and showcase the entire Design Process, stages of our work, using Google Slides, then saving the document in a compact PDF format.
Stage 01: As always we will commence our assignment with Research & Analysis to bring-in samples of inspiration. During this stage I've added Logo Shapes Analyses as well to compliment the learning further (Please review my posted notes below as well as my recorded lessons- thanks).
Stage 02: Sketching out concept sketches of our initials as well as our full name in various geometric combinations. Remember not to get bought down on details, think of big shapes and there relationship to each other, in the end your logo initials can be looked at as patch that can be placed on all your submissions, it is a form of identification that has the potential to be placed on a t-shirt or a hoodie- so many possibilities.
Stage 03: Further refinement of your best idea, in greater detail and clarity.
Stage 04: Preparation of final submission package, documenting your entire process through the various stages of work developed.
Stage 05: Reflection with Artifacts. This is a fantastic opportunity for us to reflect on our Learning Journey, in terms of what worked for us, what we struggled with, and the overall experience within each project, stresses, happy moments of realization, with Images/ Artifacts to support our experience.
Research & Analysis
Sketching and Concept Generation
Further Refinement
Proposed Final Design
Research & Analyses stage, looking at our referenced logo designs As SHAPES
Lesson on Google Slides
Sketching our Logo Initials, and building our ideas directly from our references.
Transferring our work digitally into Adobe Illustrator Please watch the lessons below, 1 to 2 minutes at a time, take notes, then practice skill sets introduced, prior to attempting to convert your logo design as a final product.